Company tries to use social media trying to sell lots of diapers while making fun of dads; dads use social media to shut down the advertisement. Game over!
http://digitaljournal.com/article/321251
http://www.change.org/petitions/we-re-dads-huggies-not-dummies
http://www.huffingtonpost.com/lisa-belkin/huggies-pulls-diaper-ads_b_1339074.html